Funky, like skateboarding, Gee.

Sup' Gee Now it all fits. We can’t lure young folks into the sport as we’re using the wrong bait, and the entire “X-treme” movement is fostered by old guys wishing they could flash gang sign – but can’t knowing white boys from Vermont only get laughed at …

There appears to be an underlying movement (and I’m not sure when or how it started) to make fishing funky – along the lines of skateboarding or in-line skating.

Different terms are being bandied about to sum up what it is all about, but I guess the best is ‘urban fishing’. Basically it’s all about trying to get youngsters involved in the sport for a couple of hours a day, particularly on the inner-city rivers, canals and waterways.

– via Tackle Trade World

… and it makes perfect sense. All we need add to cedar dog beds and Georgia Fatwood, is Dr. Dre and Snoop Dawg dropping dope rhyme like, “I’m down like Lead Free Solder,” featuring a couple reels of Eminem getting his fillings rattled by a Blue Marlin, and then we can trot out Lefty Kreh with his belly tatt’d with “ZUG LIFE.”

The Zero Gravity could have been the “Sup, G” – and Gary Loomis could have discarded all that legal trouble by debuting the “Gee Money” line of graphite rods – then sued the pants off anyone else with a “Gee.”

… and the kids would have abandoned Playstation’s and X-Box’s enmasse.

Given a decade of use, it works out to the price of my license

Dude, Sorry According to my jaundiced perspective, three hundred and fifty bucks is a fair price for a fly rod expected to last me a lifetime.

Figure a lifetime is about a decade or so – usually accompanied by a hammy handed pal closing a car door when you’re preoccupied extinguishing a fire or shooing flies off the cold cuts …

The both of you hear that sickening crunch at the same time, and he starts apologizing about a millisecond after. The best that can be hoped is that you’re closer to the end of the trip than the beginning, if not, you kick his ass and take his rod.

It’s the Law, in any water, blue or otherwise …

I wasn’t expecting to see much in that zone when I opened the Orvis flyer, and I was taken off guard to see their new line of Access rods for both fresh and salt – both filling the bill for a low cost serviceable weapon.

I am a sonofabitch as regards vendors, and am completely unapologetic for my opinions of their conduct. After 25 years and a half dozen fly shops, and with most of the industry cuddling up for fear of giving affront, mean guys are mighty few, making them especially valuable.

Mean has to be tempered with fair, and this is a step in the right direction. Given the economic maelstrom occurring outside the sport, and their stated desire to assist in bringing the halt, lame, and fishless into our beloved sport – you’d better have a comprehensive line of fair-priced tackle to back up that play.

I’d suggest the Access line appears especially comprehensive given the 10’ 4wt, and 10’ 5wt – which fit the tournament/Czech nymph rods that dominate Europe. The 10’ and 11’ 7wt sound like a nice answer to a two-hander – and a nice size to use for Capr and their saltwater cousins, and cater to us single hand types that are still better with five fingers than ten.

It appears the Access line will replace the aging TLS Power Matrix rods, which appear on their website at significant discount, likely in preparation for these new beasts.

I simply like the trend. Prices peeling back from the haughty nosebleed levels of 2008, and offering more than a half dozen models – created solely for the purposes of “we got those too.”

Full Disclosure: I’ve never seen, touched, or cast, anything described above, nor am I getting soft in my dotage, just saying is all.

Capr Orvis, Access fly rod, Czech nymph, fly fishing tournament, carp, bonefish, fly fishing

Anglers no longer passive in battle against invasive species

solar_toothbrush The War against Invasives takes a bloody turn this week compliments of weapons that assist the socially responsible angler maintain his squeaky clean.

The Solar-Powered Toothbrush is a multi-purpose tool allowing the ecologically concious angler to eradicate germs and plaque-causing microbes in his mouth, then aggressively scrub his wading gear and boots of all threats to the watershed.

The Soladey-J3X has a solar panel at its base that transmits electrons to the top of the toothbrush through a lead wire. The electrons react with acid in the mouth, creating a chemical reaction that breaks down plaque and kills bacteria. The toothbrush requires no toothpaste, and can operate with about the same amount of light as needed by a solar-powered calculator.

The researchers have already tested the toothbrush in cultures of bacteria that cause periodontal disease, and demonstrated that the brush causes “complete destruction of bacterial cells,” Komiyama said.

It’s the end of standing around the ice machine at the gas station, hoping your waders will freeze and thaw before the evening grab. Now you can go after the little bastards, listen to their screams of anguish –and watch them pop and sizzle.

Of course the next morning your mouth will taste like you’ve licked the inside of Goldfish bowl, but what’s a little suffering when it comes to ensuring the Pristine for future generations …

Me, I use an old head cement bottle and a dram of single-malt, making the entire experience heady and rewarding.

Test Invasive species, solar powered toothbrush, fly fishing hygiene, wading boots, waders, fly fishing humor, clean dry mantra

When waist deep in the brown water, it’s all about the antibodies

I’m sure myself or my brown water brethren would have attempted to cool their ardor some. As much as we like standing on the bank giggling while you discover that it’s not Rock Snot – and really is toilet paper, we’re still obligated to get you home safely …

… mostly, a limb missing or suppurating infection is close enough.

It’s been all over the papers and is likely old news, but when you take a passel of hedge fund managers with those dainty dry fly only predilections, mix in an urban setting with white wine and a pedicure,  the results are predictable enough.

Bleached and embalmed

Those aren’t little chalk outlines, those are the bleached and embalmed participants.

We’ve harped on this many times, regardless of Orvis’s release of a carp podcast, sanctioning roman noses and inferior fish, if you lack the proper antibodies, you’re a goner.

It'll be a while before next of kin are notified

– via luzinterruptus

Sure, I wish I’d been there to give them a wave off, but the combination of dry fly purism and one-upmanship would’ve had the crowd ignoring most of my lecture. I would’ve consoled myself by gathering up all those expensive rods and accoutrements – and felt pretty good about the whole experience, however.

It’ll be awhile before the shockwaves hit Wall Street, most of their DNA has been wiped clean, and notification of kin will be problematic.

Test brown water fly fishing, dry fly purism, carp, Orvis podcast, fly fishing humor, pedicure

It’s the hardest color in the world but only because it isn’t a color at all

It's a red black Ask anyone who’s ever fiddled with materials and you’ll see the involuntary shudder when Black is mentioned. While it enjoys status of being a must-have color among fly fishermen, getting a good permanent black will drive both professional and hobbyist to tears.

… and you don’t have to do it yourself to grit your teeth, as most packages of black materials stain fingers, clothing, and skin.

Dye companies have an asterisk next to their black(s), requiring you to double the amount of dye used to achieve a complete deep color. That translates into stained sinks, discolored fingers, and rinsing the material at least three times as much before the water even resembles clear.

Slurps and dribbles are permanent, and the evidence can’t be hidden, as you and the sink are the same color of sepia.

Dyed once, about to be dipped a second time Black is the absence of all color,  it can only be approximated by adding dark colors together – and as a result every vendor’s recipe is different.

Most could be described as warm or cold blacks, as they depend heavily on purple which is a mixture of red and blue. Tossing other colors into purple will raise or lower the red or blue – yielding a warm or cold color.

To further complicate matters is the presence of many colors of black. Black, jet black, carbon black, true black, and even new black, are labels used by dye vendors to distinguish between black-as-night and dark charcoal gray.

They’re all a pain to reproduce and your only certainty is the result will be messy, stain the top half of your torso, and won’t be black enough.

What we think of as black is actually Jet Black, the darkest and deepest of all the vendor variants. Not all vendors call it as such, when presented with a choice, that’s the darkest of all.

rinsewater Many things can interfere with the coloring process, including natural colors (we assume the black will cover them up), dirt, grease, and oil, and the blend of dye itself. Dyes are made from rare earths and minerals, all of which activate at different times and temperatures – and if the bath doesn’t get hot enough, or is too hot – it’s possible to have a color misfire.

The rinse water at left shows you how visuals cannot be trusted. Rinsing a pound of loose fur in dish detergent yielded a great deal more dirt than we suspected. It also shows why scissors grow dull, not only will the dirt prevent color from setting on the material, but this kind of grit is hell on the sharpest of scissors.

Familiarity with your dye vendor is the only way to know whether your result has been influenced by other agents. Dyeing six or seven batches of material will commit the shade to memory, allowing you to fiddle with heat and quantity if you get something unexpected.

Over dyeing the material a second time, with partial drying in between can usually fix a poor initial attempt, but sometimes it’s the material itself that resists coloration.

How many blacks are shown? Guard hairs and stiff shiny materials are quite hard compared to loose fur or marabou. A rich deep black in Marabou may not be the same shade when dyeing a slab of Polar Bear, or similar tough material. Over dyeing a second time may fix a dark gray, and it may be enough to over dye it with a deep purple, or dark brown, rather than black.

At left is about seven pounds of loose fur (multiple animals), how many “blacks” do you see?

Only the foreground two were listed as Jet Black (left) and True Black (right). The rearmost is Gunmetal Gray, Purple in the center, and the rightmost dark color is Silver Gray. The True Black (right foreground) has been dyed twice with twice the amount of dye as normal, yet is still a close match to both Gunmetal and Silver Gray. This shows why familiarity with the vendor is so important – the labeled color is of little help.

outdoors_black

Outdoor light adds a bit of blue to the bucket of True Black. The Jet Black on the mound of drying material shows little change from indoor lighting, it’s still the darkest black in any condition.

For my use the current color of the True Black will work just fine, it’s a component of a larger batch of dubbing that will be a dark gray.

While it showed red in the drain (see above picture) once on the material and exposed outdoors it shows blue, suggesting that if I wish to darken it further I would over dye it with a dark brown – as the red of the brown would cancel the bluish tint shown in the photo.

The rest of the table is yellow that was fast dipped in orange, and then soaked in a weak olive, just one of many secrets to my Golden Stone mix.

I mention it only because my porcelain dye pot sprung a leak while cooking three pounds of hair. Yellow being the most forgiving color and dyeing even in lukewarm water, once I heard the burner sputter – I had time to jam my hand into the pot and cover the hole without parboiling them precious fly tier fingers …

… jaundiced to the elbow is easy for us brown water types to explain.

Test Jet Black, True Black, dyeing hair, bulk fly tying materials, dubbing, Golden Stone, fly fishing, fly tier, acid dyes, protein dyes

Just toss some leaves and branches over the top and wait for the V8 Hatch

While we’ve taken great pains to illuminate dozens of devices to clear your riffle of unwanted interlopers, it’s time to spread some love to the stillwater crowd, how they no longer need to endure sand kicked in their sandwich by insensitive power boat Nazi’s ….

If you’re getting sick from bobbing in other’s wake, and if that tawny nubile at the end of the ski rope just flipped you off, then it’s munchy time! 

Badass Great White

… able to submerge for thirty seconds, leap from submerged mode into midair, 50 mph on surface and 20 mph submerged – well, payback is going to be a watery bitch…

Only an FA-18 can pull more gee's

-via the Daily Mail Online

You can toy with the “fresh meat” screaming on the tow rope while the rest of the gals abandon their sodden beau and antiquated watercraft. insisting they share the really cramped two seat environment with you …

They’ll bring the beer. It’ll be cold.

‘This isn’t a submarine  –  you’re not going to visit the Titanic in it,’ Rob warns. ‘It’s more of a cross between a plane and a boat, and we’ve been improving the models constantly so they can do more and more tricks.’

Insist on the Great White paint scheme, it’s worth every penny of the $93,500.

Marker – Seabreacher, Great White shark, submersible, big boys toys, nubiles, tow rope trollops, free beer, stillwater vengeance, fly fishing humor

A better mousetrap is not without cost

freecat Wanting something more than what’s offered on the shelf is understandable, but bringing that vision to fruition can be hell to pay.

Six months ago, after a particularly dismal showing at the local shop, I’d resolved to enter the dubbing market utilizing all those techniques and foibles learned in youth, drummed into my head by the legion of old guys I looked up to …

… who didn’t mention anything about what happens to your living room, how the neighbors whisper and draw away when you hail them from across the street – nor the visitations by animal control officers, and the sexually transmitted diseases … which was my surprising initial diagnosis based on the symptoms.

Even less well known is the absence of automation to assist, how you have to make due with Momma’s food processor until she’s spitting guard hairs from a smoothie – and spitting mad moments later.

If you really want to make a difference you’re busy listing all the qualities your stuff will possess that the current fare lacks, then start the slow and methodical search for materials that won’t drive the price upward, are readily available, and can be coaxed, shredded or dyed without violating zoning laws, wastewater treatment permits, or turns your backyard into a superfund site.

That’s your first inclination you’ve bitten off far more than anticipated, and the enormity of what a hasty vow in the parking lot really entails.

As most dubbing products are synthetic, or just rabbit, and monochromatic of color, all the easy stuff is taken. So you range far afield of fishing and acquaint yourself with industries that use fur, threads, yarn, synthetics, and anything resembling hair – and wind up with an education about how car upholstery is made, who makes it, and why it’s unsuitable for flies.

Then you start ordering test snippets by the ounce, pound, or boxcar, hoping in all of that wallet-lightening one or two gems will emerge. They don’t usually, so you’re on to the next vocation hoping their materials are softer, longer, or doesn’t melt when you add water.

A sample arrives and hold plenty of promise. A stiff synthetic fiber that has a nice sheen and would offer wonderful texture to nymph dubbing, as it doesn’t slim down when damp. The fly you proportion in the vise would be same dimensions when fished – instead of resembling a drowned cat when it’s removed from the creek …

Naturally I dye about eight or nine pounds into 20 colors, and my new neighbors are peering over the fence line wondering when the rest of the Gypsies show…

… and I’m not at all bashful when displaying my stained tee shirt, where the rust red slopped over the lip of the pot and I threw my body between it and the linoleum …

… intercepting most of it from neckline to mid torso. Now that my “slasher” outfit was complete, I turn to the curious folks on tiptoe at the fence and shuffle toward them woodenly moaning, “ … mmm, Brains …”

The sliding glass door snicked shut – and I heard the muted sound of a bolt closing on a Remington.

Indoors I’m torturing and mixing the dampened mats – teasing them into 96 colors, of which nine are indispensable, 43 are questionable, and the remainder should be husbanded only because no one else has them.

Monday dawns and I’m back to real work, but can’t help noticing the occasional itch at the waistline or below. As I’m wrappered neatly by a desk I scratch as needed …

A couple days later, I’m thinking … fleas? … or Crabs? Entomology being a strong suit, it’s the only thing I can imagine that’s possibly biting – yet small enough to remain undetected. Monogamous or not, you can’t help but have your life pass before your eyes. How do you pose the question to Momma, much less explain their presence in light of complete chastity?

… all this suffering, just to make a couple fly tiers happy? As with any new material, half the fellows will think their familiar standby is better, the other half will tinker with a pack and shrug, and the last two fellows will think it’s worth purchasing a second pack.

It was neither critter as you might suspect. Texture is a desirable quality, but wrapping the synthetic equivalent of fiberglass insulation around thread and the itching that results is just not worth it.

Rinse and repeat.

Natural fur allowed me to resume my acquaintance with the new neighbors. Each weekend featured all manner of stuff dripping gaily from the clothesline, yet most days I was semi presentable and hailed them while dumping a big bag of shorn animal skins into the trash.

“Hi, my name’s Keith, do you fish?”

No, I golf.”

Golf. Sigh. I’m determined to make the fellow less twitchy and ease his fears a bit, “Ah, well neighbor, welcome – and if you need dogs looked after or the stereo’s playing too loud, feel free to bang on my door.”

“We’re cat people.”

I notice his gaze fixated behind me, I glance around to see what’s so compelling, and realize that red fox tail has been shorn to resemble a medium tabby – just the right length draped outside of the garbage can to give the fellow real drama.

The garage door slams shut, and I hear frantic whispers then silence.

I return from work to see the crowd in the street huddled over something. I walk up to the onlookers and inquire, and they’re pointing at the “flatty” in the road.

A victim of automation is the way I see it. When the truck emptied my trash into the back, one of my fur donors had slipped out to lie spread-eagled on the roadbed, and shaved opossum can resemble Siamese if the light is right …

The fellow across the street joins the crowd holding the “Missing” poster from the mailbox, “… it might be the same cat” – and while the crowd cranes forward in forensic inquiry, I ease back into the safety of my house – wondering whether it’ll be pitchforks and swords, or just searchlights and SWAT.

… and while I’m close to the final prototypes, with just a bit of adjustment necessary before picking the primary color selection – from napkin to product there is a lot of more than meets the eye.

Marker bulk dubbing, fly tying materials, fly tying humor, do it yourself, opossum, red fox tail, fly tiers, blended fur, capitalism

Are you predisposed for fly tying?

Dark Humpy

via R.M. Buquoi Photographics

Which do you see?

Three deer.

One deer and two fawns.

One deer, one fawn, and a mess of Dark Humpies?

OK, don’t answer …

eyechart

See the last row clearly?

Congratulations, you are now a management trainee, guaranteed a heady career with minimal supervision, long hours, and low wages.

Marks / fly tying vision, fly tying humor, dark humpy, Horner deer hair, goofus bug

His ringtone the sound of a thousand foraging nightcrawlers

piedpiper_offish We can only assume a similar mechanism exists in fresh water, innocent fish lured away from the safety of fallen logs and deep pools to the shallow end where they can be caught.

After developing for weeks at sea, baby tropical fish rely on natural noises to find the coral reefs where they can survive and thrive. However, the researchers found that short exposure to artificial noise makes fish become attracted to inappropriate sounds.

All that’s really needed is science to isolate the comfortable sounds of field and brook, the bell like tones of hammy feet on cobble, and the sigh of a million mayflies sunbathing. Plug those into our cell phone ringtone, turn over some rocks, rake the bushes of prey, then wait for Mom to call summoning our hapless prey …

Dr Simpson said: “This result shows that fish can learn a new sound and remember it hours later, debunking the 3-second memory myth.”

As there are laws protecting invertebrates, a couple handfuls of mashed pet shop meal worms spray painted to resemble caddis, and we can create the association between sound and meal, taming an immense cadre of intensely hungry fish, all within casting distance, who seek only us.

It’s a recipe for a “guy” romance, if’n you ask me.

In noisy environments the breakdown of natural behaviour could have devastating impacts on success of populations and the replenishment of future fish stocks.

via Yubanet.com

Were I to bust through the brush and discover some other worthy occupying The Spot, I’d move a respectable distance downstream, and then denude his sport with my siren’s call – saving untold fish in the process.

Marker – pied piper of salmonids, sound and fish, aquatic invertebrates, caddis, intensely hungry fish, fly fishing humor

The Demise of Animal and the rise of the Big Box Small Shop

The Original Animal, The Scrounger The other day I was in one of the better shops, and my non fly tying buddy asked me why the Whiting neck was $85 and the J. Fair Saddle was only $20. My explanation was overheard by the smiling fellow behind the counter and he stopped to correct me, “ there’s over 30 years of genetics in J. Fair chickens … “

With my best devilish grin I exclaim, “really? Is that more or less than Foster Farms?”

I was expecting an answering chuckle, but all I got was a furrowed brow and “… will that be Mastercard or Visa?”

We had good reason for our unwavering loyalty to the local fly shop, it being a niche sport and offering a marginal income for both owner and staff. Prices were often higher than the big stores, but there was value in convenience and speed, the ability to run over at lunch to resupply our dwindling pink hackle.

Being a regular had benefits. Usually small; the ability to help yourself to coffee from the stained pot, be the first to paw through the Metz or Hoffman shipment before it went onto the shelves, or to just stand around jawboning with kindred spirits and the owner.

Shops were intensely individual in those days, the mixture of staff, expertise, and brands gave each store unique talents and inventory, but what really distinguished one from the other was their “stockroom animal” and his ability to conjure rarities on a whim.

“Animal” was the guy that could produce anything given enough time, and if you were on first-name-basis you got access to items you’d read about in books – fabled stuff that you’d never seen, always wanted to own, and carried a prison term if caught.

The fly tying section was a mirror of his personality and preferences. It contained what everyone else had, but had Grizzly necks dyed for the local specialty patterns, the occasional uncommon brand of hook because he swore by them, and rarer colors of the standard fare geared to local flies and nearby watersheds.

When the discussion turned to seal substitutes, he’d produce the real thing so you could judge yourself whether Sealex was better than Angora goat. And while visions of sugarplums increased with your proximity to rare exotics, he’d regale you with tales when substitution was unnecessary, as the real thing was cheap and commonplace.

He used his powers to assist in your quest for greed and avarice. He knew the fellow managing the plucking service at the pheasant club, where the pen raised birds had tails of brown and purple, the whole tail and not just the edges…

His minions pillaged the feathers from the gut pile at the bird refuge, yielding bronze mallard, blue winged teal, gadwall, and sprig – whose tips were intact and feathers oily, resilient and well marked.

He was the Scrounger, aka James Garner in the Great Escape, possessed with a web of contacts and shadowy pals that fed a steady stream of hard to find, high quality, and dripping treasures into your hands.

Every shop had one, and we gladly went out of our way to high grade what each was best at – be it elk hair from Montana, Metz and Hoffman capes, or hand dyed materials whose colors you couldn’t find anywhere else. We gladly paid the price as our loyalty was repaid in kind.

It has been one of the most sacred tenets of fly fishing, unflinching support for the local shop, coupled with dropping a double sawbuck on consumables at the destination equivalent, ensuring both remained afloat.

But Animal is gone, along with the coffee pots, the custom materials, and the table where regulars held court.

In their place is the plain and vanilla. Pegboards with tidy little rows of glassine bags each emblazoned not with the shop name but the out of state jobber who sells it. The rarities left with the animal, whose position filled by a retiree or fresh faced youth that are interchangeable with neighboring shops, as they look like each other, act like each other, and offer little to distinguish one retail experience from another.

The backroom is well lit, the linoleum swept and sterile – and the treasures they once contained are long gone.

The underpinnings of the entire support-your-local-shop idea has always been based on their merit and uniqueness, the quality of their service, the hale fellow well met, and the fellow in the back room and his legendary horde.

When the Internet absolved us of sales tax, yielding an immediate 6% – 8% savings, we were in a horrible quandary and our loyalties divided. A Sage rod or Hardy reel was the same in California as it was in New York, and unlike a chicken neck you didn’t have to inspect it to select the best one. Merely pressing a cheek against the glass was enough to determine the size needed – and the search for the best price a paltry two clicks distant.

It’s time to reevaluate our loyalties and ensure our continued support is warranted. With UPS and FedEx a couple days away, is a Wapsi or Spirit River pack of tungsten beads really worth the extra expense?

I no longer think so.

I will always support the destination shops, as they provide the hard fishing intel as part of the purchase. Where are they, what should I use, when should I fish, is a component of that value-add and lost individualism. The destination shop with their proximity to fish and constrained by short seasons are largely unchanged and worthy of my diminished dollar, my shortened vacation schedule, as they continue to provide value beyond the simple sale.

The local shops are another matter. Many have slipped into that “Big Box feel” in their uniformity and inventory, and their staff are no longer memorable enough to distinguish one shop from another.

Most are too neatly coifed to make me feel at home. The surroundings sterile and businesslike belying the earthiness of the sport. No one cursing or sweating over a balky reel, and no coffee stains from the forgetful fellow that parted his hands to show how big the fish was – and forgot the mug they held.

I don’t feel I should linger, and when the coffee pot left, so did the sweaty welcoming crowd that knew me by name.

The animal could tell me things about feathers that I never suspected, stemming from a couple of decades dyeing, grooming, bending them to his will, or haggling over them. With him went the odd merchandise as well as the connection to the local materials and merchants.

Whatever the jobber sells comprises most shops entire color spectrum, and despite hot pink being the money fly for local fish, an out of state vendor dyes and stocks what’s in demand from all their distributors and doesn’t cater to local demand.

Fly selections are in similar shape. Where once they reflected a blend of local talent and offshore volume, now they’re delivered by jobbers and largely uniform. Managing local tiers is nightmarish, what with the drain on materials supplied and with delivery always in doubt. The presence of those flies assisted in differentiating the selection, customizing it to local conditions and utilizing the talents of local anglers.

Those locally tied flies were just as important as the custom materials, they drew the non-tying angler just as the fly tying materials drew me – out of my way and in proximity to the register.

The Elk Hair Caddis purchased at the Cabela’s Superstore, Orvis showroom, or my local shop are all tied by the same hands, why shouldn’t I seek the best price?

There are plenty of skilled fishermen, and even more skilled customers, making it incumbent that sales advice and council walks a razor’s edge lest it appear strident and opinionated – and risk offence. A fly shop isn’t Home Depot, where the cute orange vest and name tag makes you a plumber.

The old days and older ways weren’t better, just different. It was appropriate to insert formal business plans and professionalism, just to slow the hemorrhaging of shops started with the best of intentions, and little head for business.

But professionalism didn’t need to eliminate customer value, or chill what used to be our only outlet for “girl” shopping; where we poked, prodded and flexed, daydreaming that we possessed the disposable cash to own one.

Tighten the operations, introduce the concept of business plan and mission, use the broadening base of the Internet to expand sales beyond the township, and insert a capable manager, rather than a hopeful and underfunded owner.

The coffee pot and table consumed aisle space but translated into long term loyalties and longer term dollars. It gave the shop a welcoming and palpable presence – something that assisted us in husbanding our precious funds and ignoring the brusque big box experience and their savings, from our longer term allegiance and support for the little guy.

Instead we have successful yet chill commerce, a polite greeting when we enter, and a farewell when we exit, and damn little betwixt the two.

… and while I’m happy to refresh my tippet each season, picking up some thread or minor item needed, it’s the Internet that receives the bulk of my purchases, reward for those nimble enough to exploit technology.

Certainly, it’s impersonal, but the UPS driver always greets me by name.

Test – the big box small fly shop, Internet, Elk hair caddis, Wapsi, Spirit River, J Fair, fly tying materials, fly tying animal, Cabela’s, Orvis, Sage, Hardy reel