It might be the perfect campsite companion, she cuts off your air supply wrapping the GPS waterproof cell phone around your neck, and can reel you in when dinner’s ready.
The PetsCELL™ is the first voice enabled waterproof GPS cell phone optimized for animals. It will be available for commercial distribution early in 2008 and consumer distribution in mid 2008.
The possibilities are limitless, but the original concept leaves me puzzled.
Combining industry leading GPS technology with the ability of 2-way communication.
What are you supposed to do when you hear, “Grrr, arf Arf, ARF” on your end? Small dogs are known conversationalists, but your big lumpy Labrador or Golden Retriever is suddenly able to tell you where them quail went?
I don’t get it.
I figure most dogs could master text messaging in seconds, but there’s no mention of voice or data plans, what they cost, or whether you can screen 900 numbers from “Meathead’s” call list, and if he chews it are you responsible for the charges when he accidentally calls the Pentagon?
A two way waterproof cell phone with voice activation might be pretty snazzy for anglers, but only if it can filter the white noise of rapids and won’t embarrass you with a simulcast to either spouse or fishing pals.
This cell phone costs quite a bit more than the iPhone 3G, however, at $400 plus a monthly service fee.
Fish and Game would love you to wear them, it’s likely a shared data source hosted by somebody. They’ll dial into the Upper Sacramento and figure which bank they need to visit and how often.
… and is he still “man’s best friend” when your pals downlink the record of where you fished, how long, and that brief stop at … Safeway?
Nothing like a passive transponder to reveal all the secrets of your favorite creek, and the source of that enormous salmon fillet. You’ve got more to worry about than simply removing the price tag…

Not to be outdone by the Retro Movement, the venerable Hardy and Grey’s dips its toe in the fiberglass market along with Sage.
The “system” word always scares hell out of me. I’ve always assumed it’s the rugged individualist that gets squeamish at the thought of tailoring his fishing to someone else’s system; it doesn’t mean it’s bad – we just know our opportunity for freestyle points evaporates.
First Winston Rod and now Orvis. 
Forgetting to purchase new tippet each season is an Opening Day ritual. Some fish slurps your offering, looks bigger than average, and you’re reduced to sweating bullets knowing 6X is more like 9X due to oxidation.
There’s thousands of glues, lacquers, shellacs, and cements, but no such thing as “head cement,” that’s a term we invented to describe grabbing a gallon jug of something used in the woodworking industry, decanting into a tiny little jar and selling it for 97 times what the jug costs.
How about me standing next to