The print media continues to struggle in the face of the combined onslaught of economy and Internet. We get mighty few clues on how the fishing press is faring as so few are publicly traded.
With Reader’s Digest filing Chapter 11, swapping debt for equity with its lenders, and numerous newspapers opting for digital only, it’s plain the effect is significant.
Even so, Reader’s Digest, the iconic monthly magazine founded in 1922 as a collection of condensed articles from other publications, has been searching for a new niche as the Internet upends the magazine industry’s traditional business models.
… and for each magazine shuttering its doors we have an electronic startup of the likes of This is Fly, Fish Can’t Read, or Catch – which by comparison enjoy miniscule costs and produce equal or better quality.
If I was a collector I’d be disappointed in the slow but steady transition from print to digital, but as each site archives their past issues for ready access I find it much easier to find the article I wanted to reread – or the pattern I wanted to tie – and they’re not cluttering my tying bench or causing domestic issues when I discover my dog eared trove tossed in the trash.
They won’t always be free – the coming revolt with the “per click” revenue model will be short and violent. Until then they’re best consumed hunkered in your cubicle with a soggy sandwich chaser.
Tags: Fish Can’t Read, This is Fly, Catch, Reader’s Digest, ezine, Chapter 11, debt for equity swap, Web 2.0, online angling magazines, per click revenue, redirected eyeballs