Add Upstream to a crowded field of e-zines making their debut in 2010.
I liken the ezine conundrum to the current political spectrum, where Republicans and Democrats try to distance each other from the opposition, the administration, and their own party.
As each new magazine throws down their own unique brand, free of tired articles about indicator fishing, and espousing the “journey”, the “experience”, or “we’re not your Dad’s hobby” – I find the distinction losing a bit of allure.
It’s fly fishing that brought you to the dance, and I’d always assumed you should leave with those that brought you …
Numerous straw polls and statistics suggest the influx of new blood has been on a steady wane – and us current practitioners are growing older, wiser, and accumulating skills. We’re no longer the fresh faced novitiates who are struggling with wind knots and trying to makes sense of it all, and our impatience with the “same old articles” may stem from fluency with the technique – and having read six or eight already.
The existing print media takes considerable heat from nearly everyone, much of it well deserved, but I wonder whether they are the root of our dissatisfaction, or merely we’ve changed and are impatiently waiting for the literature to catch up.
Like you I read them all, yet have trouble verbalizing what I’d like to see – what prose or topic would make one magazine head and shoulders above the others and engage me completely.
The picture-based magazines ooze stunning photography and make me yearn to take better pictures, the “Red Bull” magazines make me wish I could chug an energy drink without making faces, and the “journey” magazines get me all maudlin then jar me with an ad for the technical clothing needed to fish bacon rind.
As fishing is such an individualistic exercise, what’s lacking is liable to be quite different from one reader to the next, but I’m still not seeing what I think I’m looking for …
I may be yearning for lost youth, where the mention of puce baboon bottom would send me in a frantic search to secure some, or that new knot that would fix all my monofilament ills, or new creek packed with giant voracious fish that I’d ignored enroute to some place further.
Older and wiser I recognize that fellow in the fog and half light would be the same fellow cursing me for low holing his pool, and the photographs are appreciated but skimmed quickly. The “Red Bull” crowd gives me the impression they discard their empties on the beach – while disappearing in a cloud of sand and hamburger wrappers. They’re skimmed and put to rest as quickly. The “journey” and “feelgood” attempts all feel good, until the advertising intrudes – and part of my journey includes a “tactical” shooting head and the “experience” of paying off a high priced venue or higher priced rod.
We want to feel your experience through your unique professional approach. If you’ve got a garden variety fly fishing story – we are not interested.
I suppose that once the graphite rod crossed the thousand dollar barrier, we were forced out of our hobby to join other pastimes whose professionalism includes the tools to ply our craft, and also the uniform – the accoutrements of social station.
Like golf being synonymous with double knits and headless hats … er … visors.
I welcome each new entrant into my reading itinerary, there’s plenty of lunch hours and ample time to digest each attentively, but I’m still unsatisfied, struggling with what’s missing and it may be nothing at all.
Cigars, food, dancing, Patagonia, what’s not to like?
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