I had wondered whether the e-zine phenomena was a reflection of the US fly fisherman and the paucity of quality reading material we’re forced to endure. With a blizzard of product surfacing, it might be that us colonials are practiced at grass-roots insurrection, and therefore unashamed to show our collective discontent.

Then again, it may be a world wide angling issue and like all asexual invasives, it just takes a little time to gain a foothold in more rarified venues.

Instead it may be the colonial thing, what with New Zealand entering the fray with an e-zine featuring horribly colorful and obese trout whose obscene lust for feathers will make you shield your child’s vision, lest they be tainted forever …

We missed the first issue, but it’s available online.

Flyfishers Inc. is in the stunning photography coffee table mode, where you quickly leaf through the pictures in awe, yet there’s little text to accompany the work. Each issue features a reader poll, which is a hint of interactivity, something not yet seen in the US versions.

Something to consume with your lunchtime sandwich.