Most would agree that Nike has always been a poster child for cutting edge marketing coupled with a flair for picking the proper spokesman.
Michael Jordan is an empire unto himself, and while Tiger Woods is no slouch, the “Just Do It” mantra might have touched a nerve …
Nike’s mistake was using one of fly fishing’s most sacred words to brand a product – affording me the luxury of taking them to task.
Mayfly? You sure you want to name them that?
I’d sure want a $50 dollar running shoe designed for a single 100m marathon, complete with Tyvek uppers and embossed wings – until I learned the real “Mayfly” spent up to three years underwater and emerged for a week or so intent on nothing but sex …
… I’d tiptoe around these two or three times trying to determine whether I’d burrow, cling or crawl, scratch all my skin off – then mount the fellow holding the starter pistol …
Tags: Nike Mayfly, Tyvek paper, sexual stage, branding
Pingback: Fly Fishing » Blog Archive » A most flagrant violation of a fly fishing reserved word …
now THAT would be a marathon worth watching! on second thought, maybe not the part with you.
Having bought running shoes costing almost three times that much, I mistakenly thought your research on shoe prices was faulty…but you were correct.
I figured Nike running shoes for only 50 bucks would be a real bargain; just until I realized that everything yellow on that shoe is made from lead paint.
It’s not that the shoe only lasts 100K…it’s the wearer that expires.
BTW, if you were planning on buying a pair for your next run – they are rated for 100K–62 miles–and a marathon is “only” 26 miles.
Please forgive my total ignorance, but what the hell? I’ve put nearly 62 miles on a pair of boots in a single week of pursuing high country trout. I can only assume these things are made to be extremely light, conferring some mythical advantage to the runner. One thing is for sure, I’ll never look at a calibaetis the same way again.
Sounds like a lot more mindless an activity than a marathon, not to mention less developed. I understand the campaign– compare their product to the abilities of animals– but this is definitely them reaching too far.
Why dont you test a product before you write a negative article about it. I, as well as many other reviewers on running shoe websites, say they have gotten at least 300 miles on this shoe before it falls apart. And for a racingg flat as light and as cheap as this, thats pretty good
Friend Nikko, this has nothing to do with the running shoe other than its use of a fly fishing reserved word.
Runners are such humorless SOB’s … especially when they garotte themselves on my line while running at the water’s edge – then start cussing me out for daring to interrupt their “burn.”
There is no attempt to review the shoe – as even the most casual read would deduce.