Now it all fits. We can’t lure young folks into the sport as we’re using the wrong bait, and the entire “X-treme” movement is fostered by old guys wishing they could flash gang sign – but can’t knowing white boys from Vermont only get laughed at …

There appears to be an underlying movement (and I’m not sure when or how it started) to make fishing funky – along the lines of skateboarding or in-line skating.

Different terms are being bandied about to sum up what it is all about, but I guess the best is ‘urban fishing’. Basically it’s all about trying to get youngsters involved in the sport for a couple of hours a day, particularly on the inner-city rivers, canals and waterways.

– via Tackle Trade World

… and it makes perfect sense. All we need add to cedar dog beds and Georgia Fatwood, is Dr. Dre and Snoop Dawg dropping dope rhyme like, “I’m down like Lead Free Solder,” featuring a couple reels of Eminem getting his fillings rattled by a Blue Marlin, and then we can trot out Lefty Kreh with his belly tatt’d with “ZUG LIFE.”

The Zero Gravity could have been the “Sup, G” – and Gary Loomis could have discarded all that legal trouble by debuting the “Gee Money” line of graphite rods – then sued the pants off anyone else with a “Gee.”

… and the kids would have abandoned Playstation’s and X-Box’s enmasse.