It’s not much of a glance – but it’s the best we’ve been offered to date. The fabled Chanel flyrod, priced at a paltry $18,000 dollars – is carbon fibre, and comes with matching reel and a box of flies.

Hell, that’s enough for half of you to ask Mommy can you … She’ll say no, and rightly so – everytime she’s mentioned Chanel to you – you rolled your eyes and forbade everything.

The case bears the all important logo, and a canny fellow would take a bandsaw betwixt the flaps, creating two purses – one for the missus, and one to auction off on eBay, defraying the cost of your purchase.

The fly box, with fetching chain adornment, will match nicely with the debutante-micro-dog crowd – all they ever carry is Poppa’s credit card and a condom…

We never use this stuff anyways, and likely the reel case would be a dramatic gift to Grandma – as a couture denture holder. A canny lad could come out ahead on the purchase – if good feeling has a dollar value.

I confess to being disappointed, all I can see is a synthetic grip, a full metal reel seat, a couple bugs in a box – and some nameless reel that doesn’t appear to be anything special.

As the real Coco Chanel was an ardent angler – I half expected them to come up with some form of tribute with both style and function. Instead, we get a warranty invalidated if the rod gets damp.