It may be the perfect marketing ploy, combining babes, beer, minor fishing luminaries, and part of the proceeds for charity, now every mancave can be festooned with half naked gals sporting cold beer, and if anyone protests you can act wounded or hurt…

I’m not sure Miss Lakemaid Largemouth (above) would be my first choice, I have to assume she’ll have some of the characteristics of both species; aggressive, vengeful, predatory, and vocal. You can skip the “caress and release come hither” bit – she may be willing but your reaction will be – “dammit, she slimed me.”

Minneapolis marketing agency Pocket Hercules has woven an intricate back story around the brew that features mythical Lakemaids (half woman, half fish). It includes a website (www.lakemaidbeer.com), mascots (12 Lakemaids) and celebrity endorsers (fishing personalities Dick Gryzwinski, Larry Dahlberg and Larry Bollig). Gander Mountain, the St. Paul-based outdoors retailer, is selling Lakemaid gear at its stores in Minnesota and Wisconsin. A portion of the profit from Lakemaid Beer and gear will be donated to the International Game Fish Association for freshwater fish research and conservation.

Stick with the beer, if the relationship is consummated you’ll spend your weekend’s parenting …  Imagine Miss Northern Pike delivering the “..don’t accept candy on treble hooks from strangers” lecture – and keeping a straight face…

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