I see where the Bottle Water Industry has finally regrouped and is launching a PR offensive destined to reshape it’s tarnished image. If you haven’t kept abreast of the issue; the revelation that vendors are selling purified tap water, are exempt from having to label it as such, coupled with the mayor of San Francisco tired of picking empty Avian bottles off his lawn, has the industry on the defensive of late.

I think there is a better approach than, ” Water is good, and better than soda pop.” 

They missed the entire Green effort, they could have said, “With the advent of global warming, and with declining water quality, Nestle suggests buying a six pack and emptying it into your favorite trout stream. Help the fishes, because Nestle cares.”

They missed the Iraqi freedom angle completely, martial music accompanied by Star n’ Stripes – featuring an orphaned waif drinking out of a shell hole – suddenly confronted with his first taste of freedom and democracy, compliments of PepsiCo.

“We’re better’n pop” puts them head to head with the big kid on the block, Budweiser.  All Bud has to do is have a couple of Clydesdale’s lap up some Aquafina, with a blond in the foreground exclaiming, “Water’s for horses, but beer is for men” and they’re cooked.