Was I to choose one of the 12 Lakemaids from the Lakemaid beer promotion, I would have to do so carefully. It’s likely they’ll inherit traits of the fish they represent, so the predatory and agressive flavors would have to be watched carefully. I think I’ll stick with the Lakemaid beer alone - too much risk involved with consumating the relationship.

I see this as a complete vindication for Tom Chandler and the Trout Underground. I’ve teased him unmercifully about “scantily clad strumpet” posts being his undoing, he counters with the “… new advertising paradigm you (expletive) Meathead…”

I’m not surprised, he’s a talented writer known for elegant prose and sloppy hot dogs, I’m merely the dog […]

On first blush I assumed it was more proof of a coming apocalypse, another dark day for anglers, as well muscled “male-like substance” took turns looking grim, stern, or virile, while adorned with technical fishing attire.
New Clothing Brand Seeks Make-up Artist for Advertising Campaign
Diem Angling, a new clothing company designing technical and fashion […]

The Singlebarbed “Grinch” took the day off giving us a rare opportunity for some European feel-good advertising. We promise to follow up this rare optimistic post with something hellish and deadly..

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